Architecturally, as an ode to the city of Nizams, the romance of the regal old and new have been brought together in a harmonious contrast- the store is outlined with curvilinear walls, bevelled mirror edges are interspersed in the space to create a feeling of infinity. Inspired by surrealism the store is Gaurav’s interpretation of fantasy palatial ruins, replete with mystical references and magical creatures.

The designer has also developed signature objects d’art, monotonal furnishing, carved wooden furniture, suspended art-nouveau mirrors and handmade brass murals to further enhance the inherent cosmic element of the interiors. The space has been brought to life with three-concept rooms; a couture-cum-bridal salon and a demi-couture section for women along with a dedicated space for formal and occasion wear for grooms under Gaurav Gupta Man.