About Us

Gaurav Gupta is a couturier and an artist based out of New Delhi who co-founded his label in 2005 along with his brother, Saurabh Gupta, after graduating from Central Saint Martins College of Art and Design.

Out of their state-of-the-art, 5 storeyed atelier built a little outside Delhi, and with the help of over 300 artisans, the brand has carved a world that is Indian at its core and boundless in its form, merging indigenous construction and embellishing techniques with their idea of the future. In over 18 years, the brand has cultivated 5 retail stores across the country with a strong international distribution channel through trusted partners like Neiman Marcus, Moda Operandi, Bergdorf & Goodman, etc.

In 2022, La Fédération de la Haute Couture et de la mode invited the designer to showcase at the prestigious Paris Couture Week in Jan’23 and then again in July’23. The brand’s sculptural silhouettes are known to create magic on iconic red carpets like The Oscars, The Emmy’s, The Grammy’s, and at Cannes by collaborating with global culturalists like Beyonce, Cardi B, Lizzo, Megan Thee Stallion, Maluma, Fan Bingbing, Aishwarya Rai, Deepika Padukone, Priyanka Chopra.

Hailed as the ‘Future of Couture’ (AltaRoma AltaModa 2003), ‘Rule Breaker’ (GQ Style Awards, 2018), ‘Ecopolitan Designer of the Year’ (GQ Men of The Year Awards, 2019) , Gaurav Gupta has revolutionised the Indian couture industry with his discerning design language rooted in surrealism and emanating from fantasy.

True to its future primitive aesthetic, the brand has been on the forefront of using cutting edge technologies to create couture; Gaurav Gupta is the only Indian brand to evercollaborate with tech giant IBM to create a first-of-its-kind, artificial intelligence-inspired sari-gown. The designer has been consistently working with The Elephant Family along with Prince Charles to support them in their efforts towards animal welfare and protection. Discover the stories behind the brand’s collections, exclusively on Stories.